Rebel.Rose.Rabbitry, I'm not entirely sure what you mean by 'bad pet experience', but as I've been breeding since I was 7 years old (mum has masters in biology, obviously it wasn't a solo endeavour) I've just about seen it all. If you mean a terribly snotty doe, then yes I had one that boxed you if you put your hand in, bit you HARD (stitches hard) if you tried to feed her and tried to scratch your eyes out if you put your face near her. Every night before bed I would carefully wrap her in a towel, place her next to me under my covers (still tightly wrapped) and do some work, and after a couple of months I could cuddle her like a teddy bear and she'd fall asleep. She was an amazing mother and had beautiful babies. I'm very proud of the fact that I've never killed a single bunny, I have 15 does and have never sold a kit for less than $50.
Nymphadora, Zass, What I love about this forum is that it's really putting into perspective how great my country is. I know that sounds terribly stuck up, but the way other countries describe their pet market is insane. I've never considered how unusual my circumstances are, given that I can sell my bunnies for so much and still be picky about who gets them. For example, every potential customer has to fill out a 30 question form that has questions like "describe RCD" and "what is often the first indicator that your bunny is sick". If they answer wrong I deny them the bunny.
What I meant by lowering the price is I start at let's say $150 (depends on the bunny) and then maybe lower it by $10, not going under $100 (if it does then I'd keep it). $10? That is just crazy! Although a friend travelled to the US and at the town's fair they gave children goldfish and hamsters as prices the way we give candy, you have to be 16 here to buy goldfish (don't think that's the law but I've never been to a pet shop that sells to anyone under 16). Since my bunnies are so expensive I highly doubt anyone neglects them, but I have a lifetime return policy anyway to avoid that. The imaginary pet thing could definitely be a problem, I guess you have to be smart when buying here. I let customers visit me before putting down money, but here cops would investigate a stolen $150 so I guess they worry less.
Anyway, thank you for informing me on how different my country is. Most people here view bunnies like cats and dogs, where as it sounds like a lot of America views them as mice and fish. I imagine in a country so large it must be extremely difficult to change perspectives, where as in my (tiny) country a Facebook post about how bunnies are not easter presents spreads like wildfire. Even the 6 o'clock news mentioned it. It sounds like you guys make next to no money and experience a lot of heartbreak, so well done on persevering and doing what you love. And I'm sorry for bashing your country, I'm sure it's wonderful in a thousand different ways.
Actual serious advice which applies to anywhere-
Assuming your pet market is as the above users described, then I would only breed what you know you can sell as morally you shouldn't breed to then just kill (upon review, while I wouldn't do it if you have a problem with rabbit overpopulation it would be the responsible thing to not contribute to that. Just don't be cruel). Include a information sheet, birth certificate (sounds silly but it helps customers bond with the rabbit and view it as a family member. Small things like that actually do help) and some changeover food (maybe 500g) to avoid tummy issues. Definitely have a lifetime return policy (but no refund), that way someone may bring their rabbit to you instead of letting it starve to death and if you must you could quickly put it out of its misery, at no cost to you (personally I keep them, but either option is humane). I would also recommend offering boarding and grooming services for a small charge, that way you can earn a bit of extra money and make sure your bunnies don't get abandoned over holidays, and that they have good sized teeth and nails and no matted fur. Have spare cages in case you don't sell a kit or two immediately. Personally I would charge a deposit on each bunny to ensure you don't get messed around, but I don't know how trusting others are. Try to build up a relationship with your customers, encourage them to send photos and ask questions. And very importantly, make a website (I like wix, it's free) and social media accounts, particularly Instagram and Facebook. If people see pictures of your bunnies grow then they are much more likely to trust you and buy, especially is previous customers comment nice things. Make your website easy to follow, personally I like my friends websites-
http://www.cottontails.com.au and
http://www.beksbunnies.com as they are very professional and simple.