Depends entirely on what you want and who breeds them. Do you want a fancy, well bred Holland, or do you want Hollands just to have Hollands because you absolutely adore the breed, like I did? lol.
I've seen well bred ones for up to 100$-300$ here, but they're always pretty boring IMO, torts and black selfs. Seems as though people prefer to breed them in solid colors. I've seen pet quality Hollands for anywhere from 10$-50$
Me personally, I sell mine for 20$, no where near what I *could* get for them, but people are notoriously snippy when it comes to getting what they want and expecting to get it cheap, especially when I make people come pick them up.
I got my pair of Hollands last year for 60$ for the both of them, no pedigree though. They're both Harlequin colored, they're alos *very* pet quality. They both weigh about 2-3lbs more than the breed is supposed to and they'd just get laughed at if I ever tried to show them
But they've got wonderful personalities, despite my buck being a little highstrung, but I've never been bitten or growled at and for that, I'm glad, especially since I always here about the more fancy rabbits being snarky and bitey.
I'm also, if things pan out, might be getting a charlie orange Holland when it's old enough (it's only about a week old now lol) and I'll be getting that one for 10$ But the breeder is supposed to keep me updated, so I will be keeping an eye on the baby as it grows and see how it turns out.